This is what will was covered in the session on Tuesday 31st January 2012:-
We covered the basics of setting up a Word Press blog. This would be useful as it could enhance your web presence without requiring any real web design skills. In turn, it can help develop your self promotion portfolio.
Areas we looked at included
- Setting up an account
- Customising your theme
- Adding content
- Formatting Content
- Looking at the ‘Dashboard’
- Creating Catagories
Personal Branding
In order to generate ideas, inspiration and techniques in order to generate personal logos and in turn, branding strategies, we looked at several websites. These included: -
Logo Design Love
A wonderful resource on Logo Design. Explore the links on the right as there are many useful and relevant articles.
David Airey (of Logo Design Love): – Portfolio
This is particularly useful as it provides a glimpse into the design and development process of a logo: – a topic rarely disclosed by most professional designers. To find these examples (which vary in detail), click on the design process link under each visual sample.
http://www.underconsideration.com
An excellent Graphic Design resource. If you click on the Brand New link, it will take you to recently submitted examples of re-branding work. Find a re-branding project that interests you and click on the CONTINUE READING THIS ENTRY link at the foot of the excerpt to read the creative process and opinions from other graphic and branding designers. This will give you a flavour of what designs and styles are currently fashionable or appropriate.
You can also find more critique and opinions on student work by clicking on click on the Brand New link > Brand New Classroom > and click on the CONTINUE READING THIS ENTRY link.
Logopond
This is particularly good for visual references and visual inspiration on logo development. There is some comments but generally they seem to be less insightful and intelligent.
An Introduction to Colour Consistency
It is extremely important to work consistently with colour in your branding/promotional projects. We will be learning how to create a unique, personalised colour palette. Download a blank one here and watch the accompanying video here.
Within the video you will learn how to: -
- Find online colour resources
- Create a personal colour palette based on a piece of artwork or photograph to work in Photoshop, Illustrator and Dreamweaver
You can also download a detailed handout to accompany the video here.
Finally as some extra background reading, you can download a short essay about colour which may help you with your research and annotation here.